![]() ![]() This was inspired by one of our all-time fan-favorite recipes made with natural ginger and lime flavors and our smooth Irish Whiskey to create a tasty, convenient offering that can be enjoyed by a wide range of whiskey fans, including whiskey-curious consumers. “In March of this year, we released our Jameson Ginger & Lime – the first-ever RTD for Jameson and first Irish Whiskey RTD in the US. Consumers responded so well that we expanded our flavor offerings to Pineapple Bay Breeze and Watermelon Mojito. Last year, we launched our Malibu Cocktails in a can for customers looking for tropical and refreshing flavors with Piña Colada and Strawberry Daiquiri. “Starting with brands our customers know and love, w e made our Absolut Vodka Sodas and cocktails perfect for consumers looking for a lightly sparkling ready-to-drink experience without having to fuss over a recipe. In other words, the company has developed its RTD portfolio with the goal of providing bar quality cocktails with the convenience of a can format, says Accari. ![]() Together, we strive to create an RTD that not only brings a delicious cocktail to life, but also offers a one-of-a-kind experience as well.” “Our dedication to the details is reflected in our recent cocktail RTD launches. Recognizing all of this, we’ve formulated our blends to match the thoughtful craftwork produced at the bar or the creativity of the at-home cocktail experience in the kitchen. From our first RTD, we’ve continued to focus our innovations on providing consumers with bar-quality cocktails all with the pull of a tab. We’re known for premium spirits that provide the highest quality cocktails and we carry that through everything we do. “ At Pernod Ricard, this is a key point that we’ve aimed to address across our brands. Premium cues range from the artwork on the packaging to the very use of the well-established, big-name premium brands. So why hasn’t this proved a sticking point for the category to date?Īccari says the company is well aware of this challenge. And yet this jars with other alcohol industry trends that emerged during the pandemic: such as a desire for customized, high-end fancy cocktails crafted either at home or at the bar. The growth of the RTD alcohol category has been based on products’ convenience and portability. “With people back to enjoying time together and summer entertaining top-of-mind we anticipate RTDs will continue to grow especially as consumers experience our new offerings.” How do you make an RTD premium? ![]() The spirits-based RTD segment could even hit 100 million cases per year in the same time frame. Last year, Drizly reported a 45% increase in the RTD category and we expect the category to double in size by 2025. “This is one of the fastest growing spirits categories, and we’re still seeing new consumers discovering this trend and finding drinks they love. “Pernod Ricard sees tremendous value in RTDs,” Natalie Accari, Vice President RTDs & Convenience Pernod Ricard North America, told BeverageDaily. The percentage share of the RTD subcategory surpassed that of the hard seltzer category on Drizly for the first time over the weekend (RTDs holding a 4.8% share against hard seltzers’ 4.4%). Sales of RTD alcohol over the Memorial Day weekend – a key indicator for the coming summer – showed RTD alcohol sales excel. In the US, its RTD drinks draw on its key sprit brands: such as Absolut Vodka Sodas, Malibu Cocktails, and Jameson Ginger & Lime. So how is it crafting a portfolio that succeeds both in terms of convenience and premiumization? In particular, the company believes it can win in the RTD category with products that offer a premium edge. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems. ![]()
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